How people think about climate change news

How people access and think about climate change news

Climate change is one of the defining issues – if not the defining issue – of our era. But when it comes to news about this topic, media outlets often struggle to garner audience attention. The story can seem intractable, depressing, and often difficult to understand. It is also frequently politicised, with audiences polarised on the topic. In this chapter, following on from our examination of the topic in 2020,¹ we explore audience attitudes and behaviours as they relate to climate change news, providing insights which may help newsrooms in their thinking about how to cover such a complex issue, as well as how to generate audience interest.

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