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Why climate action is only as strong as the narratives that underpin it
As Climate Week NYC 2024 is in full swing, Lucy Stone and Maryam Pasha reflect on why climate action is only as strong as the narratives that underpin it, and what climate stories we need to tell at this moment in time.
Why climate action is only as strong as the narratives that underpin it
As Climate Week NYC 2024 is in full swing, Lucy Stone and Maryam Pasha reflect on why climate action is only as strong as the narratives that underpin it, and what climate stories we need to tell at this moment in time.
Climate Spring's Storytelling Guide from Apocalypse to Regenerative Futures
Climate Spring presents its new climate storytelling guide which sets out what makes a good climate story, by shifting narratives from apocalypse to regeneration.
Climate Spring's Storytelling Guide from Apocalypse to Regenerative Futures
Climate Spring presents its new climate storytelling guide which sets out what makes a good climate story, by shifting narratives from apocalypse to regeneration.
Why the Climate Movement Needs World Building
An article by Climate Spring's Lucy Stone and world builder, social entrepreneur and writer Gustavo Montes de Oca
Why the Climate Movement Needs World Building
An article by Climate Spring's Lucy Stone and world builder, social entrepreneur and writer Gustavo Montes de Oca
How stories work
Multiple studies have shown that stories consistently outperformed factual narratives for encouraging action-taking in all audiences, even controlling for pre-disposition.
How stories work
Multiple studies have shown that stories consistently outperformed factual narratives for encouraging action-taking in all audiences, even controlling for pre-disposition.
How people think about climate change news
Read this research paper about how people think about climate change news by Dr Craig T. Robertson.
How people think about climate change news
Read this research paper about how people think about climate change news by Dr Craig T. Robertson.
Report: New Brave World | Pop Change
Read this report on the power, opportunities and potential of pop culture for social change in the UK.
Report: New Brave World | Pop Change
Read this report on the power, opportunities and potential of pop culture for social change in the UK.
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